|
Garnering media coverage for new or existing
products, services and corporations can yield
fantastic benefits. Positive news coverage offers
"third-party endorsement" credibility
that paid advertising can't.
To ensure that coverage IS positive and is placed
in outlets that are right for your organization
is no small feat. There are worlds of difference
between marketing your product for sales, and
marketing your product to the media. The media
will expect you to deliver them more than sales
pitches and product information, but "news"
about how your product or company is affecting
the lives of their target audience. It is a mission-critical
difference that DKD does very well.
Our press relations efforts are all backed by
our commitment to both you and the media to establish
and maintain media relationships based on the
highest level of integrity in media practices.
We garner respect from both trade media and mainstream
news organizations-a respect that ensures your
news gets the attention it deserves.
Press and media relations service we offer include:
- Comprehensive press planning that is in-line
with your overall strategic marketing plan
- Press targeting and relationship development
- Press materials development including:
- Media kits
- Press releases
- Media alerts
- Press promotions
- Product launches and press conferences
- Bylined article campaigns
- Regular press outreach including
- Relationship maintenance
- Editorial calendar pitching
- News response stories and pitches
- Speakers bureau development and placements
|
